$10 trillion annually and growing by 15% p.a. - we invite you to be part of the solution!
Role
As a
Senior Product Marketing Manager
(m/f/d), you will play a critical role at the intersection of
product, go-to-market, and strategy. You will deeply understand our platform, customers, and competitive landscape, and translate that understanding into
clear positioning, strong product-led messaging, and effective GTM execution.
This is a
high-impact role. Product Marketing sits at the core of our marketing organization, acting as the strategic interface between Product and the broader GTM organization. You will help define
how our products show up in the market , how Sales talks about them, and how customers experience their value.
Responsibilities
Develop deep expertise in So Safe’s platform, product capabilities, and underlying concepts.
Partner closely with Product Management and Engineering to understand functionality, roadmap, and priorities.
Translate complex product capabilities into clear, differentiated value propositions for technical and non-technical audiences.
Own and drive end-to-end GTM strategies for products and major initiatives.
Lead product launches - from positioning and messaging to enablement and rollout.
Define clear approaches to winning versus key competitors, grounded in market and customer insight.
Drive the product narrative across marketing channels in collaboration with the brand and content team, ensuring consistency between product reality and market messaging.
Partner with Marketing, Content, and Growth teams to shape product-led campaigns, launches, and thematic initiatives.
Ensure product messaging is accurately and compellingly reflected across website, campaigns, sales assets, and customer-facing content.
Act as the single point of accountability for “the product story” in market-facing initiatives.
Create and maintain high-quality sales and product collateral (decks, one-pagers, battlecards, demo narratives).
Partner with Sales Leadership and Enablement to ensure field teams are confident, aligned, and well-equipped.
Support a healthy enablement cadence with up-to-date messaging, assets, and launch materials.
Partner with Sales and Customer Success to gather customer feedback and insights.
Analyze market trends, customer needs, and competitive positioning to inform product and GTM strategy.
Maintain a strong understanding of competitor products, pricing, and positioning.
Must-haves
8+ years of experience in Product Marketing at a B2 B Saa S company.
Strong product and technical acumen, with the ability to work closely with Product and Engineering.
Proven experience driving go-to-market strategies and launches.
Skilled presenter, confident communicating insights and recommendations to stakeholders.
Strong ability to distill complex information into clear, structured written communication.
Demonstrated ability to influence cross-functionally across Product, Engineering, Sales, Customer Success, and Marketing.
Strong customer-centric mindset across messaging, campaigns, and programs.
Nice-to-haves
Experience in security, privacy, compliance, or data governance software.
Experience contributing to competitive intelligence or Compete initiatives.
Who You’ll Work With
Product organization: Product Management, Engineering, Product Ops
GTM organization: Marketing, Sales, Customer Success, Enablement
What we offer
Work/Life balance: Flexible hours, 33 vacation days
Wellbeing and financial support: Access to Open Up, corporate discounts
Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups
Tech equipment, referral bonuses, dog-friendly HQ
Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you'll learn more during the interview process.
About Us
At So Safe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence.
Backed by leading VCs like Highland Europe and Global Founders Capital, we’re rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.
If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you!
