About the role The Field Marketing Manager will oversee and implement Liminal's event-driven marketing strategy across virtual and in-person platforms.
This role is responsible for managing impactful webinars, coordinating conferences and speaking engagements, and supporting the production of flagship events—most notably the annual CEO Summit.
The ideal candidate is highly organized, operationally strong, and thrives in a fast-paced environment where cross-functional collaboration is vital.
They will work closely with Marketing, Product, Sales, and Executive Leadership to execute events that boost brand awareness, generate demand, and enhance customer engagement in key markets.
What you'll do Virtual Events (Primary Focus)Plan, coordinate, and execute all aspects of Liminal's virtual events (webinars, digital roundtables, product sessions).
Own the full webinar lifecycle, including topic planning, scheduling, speaker coordination, content preparation, registration, and reporting.
Manage platform logistics, run-of-show materials, pre-event technical checks, and post-event follow-up.
Track KPIs such as registration, attendance rate, audience engagement, audience quality, and conversion metrics.
Develop repeatable playbooks and processes to scale virtual event production.
In-Person Events & Conferences Support planning and coordination for conferences, trade shows, and executive-speaking engagements globally.
Manage end-to-end logistics for Liminal's presence at industry events: booth preparation, branded materials, demos, staff scheduling, and on-site operations.
Attend select in-person events (domestic and international) to ensure flawless execution.
Partner with Sales and Leadership to build tailored pre-event outreach, in-event engagement plans, and post-event follow-up workflows.
Coordinate collateral needs, event marketing assets, and lead-capture processes.
CEO Summit & Flagship Events Support the planning, logistics, communications, and coordination for Liminal's annual CEO Summit.
Assist in venue coordination, vendor management, attendee outreach, and production timelines.
Manage speaker communications, agendas, run-of-show documentation, and day-of execution support.
Oversee post-event reporting, attendee feedback collection, and insights-to-action summaries.
Field Marketing Campaign Execution Develop integrated field marketing campaigns that align with regional and global go-to-market objectives.
Collaborate with Sales to identify regional demand-generation opportunities and accelerate the sales pipeline through targeted event programs.
Coordinate persona-based outreach and pre-event marketing cadences.
Ensure consistent branding and messaging across all field marketing activities.
Cross-Functional Collaboration Work closely with Product Marketing, Sales, Customer Success, Design, and Operations to execute cohesive event programs.
Provide content guidance, speaker support, and feedback loops between events and internal teams.
Partner with Sales Operations and Rev Ops to track event attribution and pipeline influence.
Operations, Reporting & Analytics Maintain detailed event calendars, project timelines, and task lists in Asana (required).
Track budgets, vendor contracts, and cost optimization opportunities.
Produce post-event performance dashboards including metrics such as lead quality, new opportunities created, pipeline influence, and attendee engagement.
Recommend process improvements, new technologies, and scalable systems for event management.
Qualifications4–6+ years of experience in Field Marketing, Event Marketing, or Demand Generation—preferably in B2 B Saa S, enterprise technology, or high-growth startups.
Proven track record managing virtual and in-person events at scale.
Strong operational, project management, and communication skills.
Experience coordinating cross-functional stakeholders and senior executives.
Proficiency with event platforms and project management tools like Asana.
Ability to travel internationally for conferences and flagship events.
Fluent in English; Portuguese proficiency preferred.
What Success Looks Like Virtual events consistently draw 250+ attendees with strong engagement and conversion results.
In-person events run smoothly with high-quality execution and a measurable impact on the pipeline.
CEO Summit operations are executed flawlessly, with strong attendee satisfaction and brand elevation.
Regional campaigns generate qualified leads, accelerate influence on Sales Hub and Link pipelines, and strengthen Liminal's market presence.
