About Say Hi

Say Hi is the customer acquisition engine within 3 Way Group, South Africa’s largest data-driven marketing and lead generation company. We specialize in acquiring and monetizing mobile subscribers for Mobile Network Operators and Digital Content Providers across Africa. Through performance-driven marketing, deep platform expertise, and strategic partnerships, we scale Value-Added Services (VAS) profitably and at speed.

Role Overview

We’re looking for a highly skilled and hands-on performance marketing manager, with extensive knowledge and experience in m VAS, mobile products and subscriptions, to join our digital marketing team at Say Hi. This is not just a campaign management role — we need someone who has a wealth of knowledge in the m VAS space and can build and scale high-performing acquisition campaigns end-to-end across Meta, Google, Tik Tok, and Instagram.

You’ll be responsible for:

- Designing campaign strategies

- Building and launching campaigns from scratch

- Managing budgets and scaling winners

- Driving down CPAs and increasing LTVs

- Transferring expertise (IP) into our team to help us scale faster

If you’ve run your own ad accounts, grown digital products from zero, and are obsessed with performance data — we want to hear from you.

Key Responsibilities

· Build and launch full-funnel paid campaigns on Meta, Google, Tik Tok, and Instagram

· Own end-to-end performance of campaigns (setup, audience, bidding, creative strategy, scaling)

· Monitor daily performance and optimize towards CPA, ROAS, and LTV goals

· Perform A/B testing across creative, copy, audience segments, and landing pages

· Provide weekly performance analysis and insights to internal stakeholders

· Research competitor strategies and explore new channel opportunities

· Create repeatable campaign frameworks, reporting templates, and SOPs to scale digital efforts

· Advise on tracking, attribution, and analytics improvements

Requirements

Minimum 2 years e xperience in m VAS, mobile products and subscription funnels is a must. Applicants without m VAS experience will not be considered

Additional requirements

· 3–5+ years of experience building and managing paid digital campaigns across Meta, Google, and Tik Tok is a must

· Proven ability to scale campaigns with performance KPIs (e. G. CPA, ROAS, LTV)

· Deep platform knowledge — media buying is your craft

· Proficient in performance reporting and analysis using Ads Manager, Google Analytics, and Excel/Google Sheets

· Strong creative and messaging instincts — you know what hooks work

· Highly autonomous, structured thinker, and able to operate in a fast-paced environment

· Bonus:
Experience working in a B2 C mobile or telecom environment

What We Offer

· The chance to shape and scale a high-growth digital product in the mobile services space

· Access to large budgets and millions of monthly customers

· A fast-moving, data-rich environment that values performance and ownership

· A collaborative team culture with space for innovation and experimentation

Ready to build and scale what matters?

Send your resume and portfolio (if applicable) to We’re looking for someone to start as soon as possible.