About us
Transcend Group is a dynamic force in the Portuguese real estate sector, launching its journey in 2010. With a diverse portfolio comprising over 75 investments, developments, and management projects, Transcend Group has firmly established itself as a prominent figure in the industry. At Transcend Group, we embody a holistic approach to real estate, encompassing both development and agency services. We champion integrity, innovation, and client-centric solutions, approaching our work with prudence, pragmatism, and creativity. Our international team is committed to finding projects with high potential in its areas of expertise, maximizing asset value, delivering optimal returns, while providing as many jobs as possible to society. Our mission is to enrich communities and enhance neighborhoods by optimizing investment sustainably, transcending properties into qualitative urban developments through innovative design.
About the role
We are looking for a senior Marketing & Brand Lead to take full ownership of the company's marketing and brand function. This role sits between executive leadership and junior marketing staff and is responsible for translating strategic intent into coherent, high-quality output. This is a leadership role with hands-on responsibility. The successful candidate will define direction, manage execution, and personally step in where required.
Location Av Liberdade 245 1 B Lisboa
Terms Senior Fractional (2- 3 days/ week) or full-time depending on fit after 6 mo trial period
Salary/ Rate Depends on experience
Requirement Weekend work is rare but can occasionally be necessary
Start Date Immediate
Responsibilities
Own and develop the company's overall marketing and brand strategy
Translate Managing Director input into clear marketing direction and priorities
Personally execute and/or oversee design, content, and campaigns
Manage and mentor a junior marketing team member
Establish brand guidelines, templates, and repeatable workflows
Oversee production across print, digital, presentations, and project marketing
Coordinate and manage external vendors and freelancers as needed
Act as the primary interface between executive leadership and marketing execution
Candidate Requirements and Skills
Design & production (hands-on)
Candidates must be able to personally produce and edit work.
Adobe In Design – advanced proficiency
Adobe Photoshop – production-level proficiency
Adobe Illustrator – competent working knowledge
Figma or equivalent – for digital layouts and collaboration
Strong typography, layout, and visual hierarchy skills
Marketing strategy & planning
Brand positioning and messaging development
Campaign planning and prioritization
Content architecture for real estate and development projects
Experience creating brand guidelines and core templates
Digital campaigns & performance marketing (real estate focused)
Proven experience running digital marketing campaigns for real estate sales
Hands-on knowledge of Google Ads (Search, Display, remarketing)
Understanding of lead-generation funnels for residential or mixed-use developments
Ability to align campaign messaging, landing pages, and visual assets
Experience coordinating with sales teams and tracking campaign performance
Digital & SEO fundamentals
Working knowledge of SEO fundamentals (on-page SEO, metadata, content structure)
Experience directing or collaborating with SEO specialists
Understanding of website content strategy and CMS platforms (Word Press, Webflow, or similar)
Management & workflow
Proven experience managing junior team members
Ability to brief clearly, review efficiently, and give decisive feedback
Establishing workflows, approval processes, and quality standards
Managing external consultants and production partners
Industry relevance
Experience in real estate, architecture, development, or premium/luxury brands strongly preferred
Ability to communicate design value clearly and accurately
Compensation Package (Full-time position only)
Medical & Health Insurance
Public Transportation Subsidy (30€)
Transportation allowance if apply (kms)
Training (internal and external)
Contact us to apply
If you'd like to grow with us, please contact our team-building assistant, Inês Caracol at Email subject line: "Marketing & Brand Lead"; Attach your resume in PDF format, and tell us why you would be a great fit for our team
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