ABOUT US
Global Citizen Solutions is a multidisciplinary firm offering bespoke residency and citizenship solutions to global individuals. We empower people to explore new possibilities and embrace a world without borders. Our comprehensive approach extends beyond immigration, offering auxiliary services in investments, tax optimization, and lifestyle enhancements. At Global Citizen Solutions, we're dedicated to opening doors to global opportunities, enabling our clients to secure their futures and expand their horizons.
THE ROLE
We are looking for an experienced and multifaceted Marketing Manager to drive brand growth, customer engagement, and impactful campaigns, to develop and execute marketing strategies for both Goldcrest Real Estate and Be Global Properties, ensuring alignment while tailoring campaigns to the unique goals and audiences of each brand.
THE IDEAL CANDIDATE WILL HAVE
- Strong communication skills in English and Portuguese (verbal and written).
- A minimum of 4 years of experience in digital marketing.
- Proven expertise in lead generation and marketing automation (experience with Active Campaign preferred).
- Demonstrated success in creating and managing campaigns across paid search, email, and social media (platforms such as Facebook, Linked In, and Google Ads).
- Hands-on experience in building and optimizing landing pages and lead funnels.
- Experience in real estate marketing in Portugal, working as part of a marketing team or on related marketing initiatives.
- Knowledge of the Portuguese real estate market and its regions, including trends and consumer preferences.
- Detail-oriented with a strong ability to work with a variety of tools and software.
ROLE RESPONSABILITIES
- Define, build, and execute a comprehensive marketing plan to exceed company goals for marketing-qualified leads and opportunity conversions for both brands.
- Develop and manage multi-channel campaigns, including social media, paid search, and email, to drive leads and grow the sales pipeline.
- Collaborate with brand teams to conceptualize and create content for email campaigns, websites, blogs, and social media platforms, tailored to the unique audiences of both brands.
- Partner with SEO and Customer Success teams to identify FAQs and customer pain points, creating fresh, relevant, and engaging content (e.g., case studies, testimonials, property insights).
- Design and implement nurturing funnels to convert inbound leads into qualified sales opportunities.
- Analyze, measure, and report on the performance of marketing campaigns, assessing ROI and KPIs for both brands.
WE OFFER
- Competitive compensation
- Join multidisciplinary team in a multinational environment.
- Fast-paced, highly structured and dynamic business environment.
- Flexible work environment with the ability to work remotely, with some in-person collaboration.
OUR VALUES
- Independent: Capable of managing tasks autonomously, without the need for constant oversight.
- Doer: Driven by the satisfaction of achieving tangible results through your own efforts.
- Flexible: Open to adapting across a wide range of projects, with a commitment to continuous learning and improvement.
- Focused: Prioritises dedication and values long-term stability.
