Trade Marketing Manager (m/f) - Albufeira

Última atualização 2024-06-14
Expira 2024-07-14
ID #2171819101
40,000 €
Trade Marketing Manager (m/f) - Albufeira
Portugal, Beja, Beja,
Modificado May 28, 2024


We are recruiting a Trade Marketing Manager to lead the Trade Marketing department in an FMCG leading company based in Algarve, in Albufeira City. This person will have as main responsibilities:
Main Responsibilities:

Define and implement trade-marketing strategies to win with customers in channels: ON, OFF, and e-commerce;
Manage, plan, and execute the commercial calendar and orchestrate all activities at the point of sales ensuring effective visibility and promotion, and winning mix of brand & category activity to drive business performance within customers;
Partner with sales in driving best-in-class physical availability of our brands and execution at the POS, setting channel-specific brand and category execution standard/guidelines and monitor and evaluate in-store execution compliance against pre-defined KPIs (perfect store);
Ensure innovation launching phases;
Support negotiations on key customers by developing and providing succinct category stories/presentations for key accounts and field sales teams;
Coordinate role plays (in meeting cycle) to give sales teams strategic messages for selling;
Lead the trade marketing team;
Manage the Trade Marketing budget;
KPIs analysis and business analysis, built metrics to track success and identify gaps vs planned outcomes for initiatives;
Monitor and ensure the right optimization and prioritization of BTL A&P investment, forecasting, measuring, and evaluating key activities (Pre & Post) and driving promotional effectiveness (ROI). Use this information to make better future business decisions;
Define and develop a complete catalogue of POS materials to support brands and sales;
Close cooperation with marketing, sales & digital;
Gathering information via market visits and data analysis. Understanding and analysis of the sector, competitive positioning of the brand with the need of the customer;
Build and maintain business relationships with strategic customer groups, trade associations, and key opinion leaders;
This role requires frequent interactions both in-house (with multi-functional team) and externally (with agencies, suppliers). Also, frequent visits to POS and partners;


Business Administration degree;
More than 5 years experience in Trade Marketing management, Marketing management and/or Sales, with a strong passion for FMCG;
Ideally with Marketing and/or Sales background;
Fluent in English, Portuguese, and other Languages;
Proactive, business-oriented, growth mindset and detailed-oriented;
Finance acumen and negotiation skills;
Solid team member with excellent interpersonal skills and ability to develop strong relationships with colleagues and partners;
Capacity to work under pressure in a changing environment and to manage unexpected challenges.

If you believe you have the desired profile, please send your CV, With the reference TMM_FR.

Detalhes do trabalho

Tipo de emprego: Tempo total
Tipo de contrato: Permanente
Tipo de salário: Durante o ano
Ocupação: Trade marketing manager (m/f) - albufeira
Min. Salário: 30000

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