Job Title:

Consultant, Advisors – Marketing Services

Overview:

Growth Marketing Specialist - Advisors & Consulting Services Services within Mastercard are responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services leveraging expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to deliver strategic insights and recommendations. Our global client base spans industries such as banking, payments, retail, and restaurants. The group has five specializations:
Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead strategy development and campaign implementation, utilizing customer data for deep direct marketing across channels, evaluating results, and optimizing performance. Positions across different specializations and levels are available. Review our consulting specializations and apply for the role best suited to your background:
This role is pivotal in Mastercard's marketing services transformation, embracing change while balancing traditional marketing efforts. It suits a dynamic environment where ideas and active participation drive progress. Roles and Responsibilities

1. Client Impact

• Develop personalized engagement strategies based on customer demographics and behavior to attract new audiences.
• Manage multi-channel media platforms, including email, sponsored content, and advertisements, optimizing for visibility and lead generation.
• Support CRM and analytics efforts to segment audiences for data-driven campaigns, focusing on increased spending and reactivation, using analytics for decision-making.
• Analyze feedback to refine the card application process, conduct surveys for feature improvements, and enhance UX/UI to boost conversion rates.

• Team Collaboration & Culture

• Partner with stakeholders for targeted marketing, incorporating AI strategies, and fostering innovation within the team.
• Receive mentorship from consulting leaders for professional growth.

Basic Qualifications

• Undergraduate degree with Growth Marketing expertise and experience in omni-channel user acquisition and engagement.
• Problem-solving skills and a user-centric approach, with creative solutions for complex challenges.
• Data analysis capability to translate raw data into insights.
• Interest in supporting client-facing work and leading digital marketing solutions.
• Ability to plan and execute marketing strategies across key channels for impactful outcomes.
• Effective stakeholder management within a matrix organization.
• Excellent communication and presentation skills, with the ability to translate complex insights into compelling narratives.
• Proficiency in English and at least one other European language (Portuguese, Spanish, French, or German).
• Eligibility to work and obtain travel visas as needed.

Preferred Qualifications

• Experience in UX/UI optimization;
  certification is a plus.
• Market savvy, with an understanding of emerging trends and opportunities.
• Innovation capability to ideate and implement complex digital marketing initiatives, with a focus on continuous optimization and future-forward thinking.

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