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Performance Marketing Manager (m/f) - Porto, Porto, Michael Page

Publicados 2022-06-26
Expira 2022-07-26
ID #1061757228
Free
Performance Marketing Manager (m/f) - Porto, Porto, Michael Page
Portugal, Castelo Branco, Porto,
Publicados June 26, 2022

Detalhes do trabalho

Tipo de emprego: Tempo total
Tipo de contrato: Permanente
Tipo de salário: Por mês
Ocupação: Performance marketing manager (m/f) - porto


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The Performance Marketing Manager is responsible for crafting digital marketing programs and campaigns that generate leads and drive the sales pipeline for our most important products and services across a diverse field of business areas. He or she will be working closely with the Marketing, Sales, Product Development and Operations Team, reporting directly to the Head of Performance Marketing and the VP of Marketing. Will be responsible for:Paid online marketing campaigns with a focus on B2B Lead Generation in the pharma, tissue industries on different paid media channels like Search (Google, Bing), Social (LinkedIn, Facebook), Display and Native Advertising (Outbrain, Taboola) for the regions Europe, Asia, and North and South America;Achieve your KPIs by conducting in-depth analyses of your campaign results, derive learnings from your analyses and conduct experiments based on hypotheses;Support the content marketing and project management team with campaign reporting and insights;Understand our target groups and have an overarching view on all single touchpoints of the customer journey;Contribute to the marketing objectives by optimizing the campaign performance and ROI;Inspire with new ideas to reach our target group;Collaborate closely with the Project Manager Team and help to build a high performing marketing center of excellence for the Körber group. The ideal profile should have:2+ years of operational experience in performance marketing, especially in lead generation (mandatory);Experience working in an agency environment nd/or a digital transformation unit and/or in the B2B area (plus);Fluency in English (mandatory), Italian and/or Spanish (plus);Advanced knowledge of online advertising platforms, CRM Tools, and analytics tools for online channels (e.g., LinkedIn, Google Ads, Facebook, YouTube, Google Analytics, HubSpot and Salesforce);Ability to communicate effectively at all levels and solve problems autonomously;Strong analytical skills, data-driven, result-oriented, and customer-oriented;Worked in cross-functional teams before. Opportunity to integrate an international technology group.

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    Michael Page
    Registrado em October 7, 2017

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    Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".


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