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Crm Manager Brazil, Lisboa, Gvc Group

Publicados 2022-08-11
Expira 2022-09-11
ID #1122960458
40000 €
Crm Manager Brazil, Lisboa, Gvc Group
Portugal, Lisboa, Lisboa,
Publicados August 11, 2022

Detalhes do trabalho

Tipo de emprego: Tempo total
Tipo de contrato: Permanente
Tipo de salário: Por mês
Ocupação: Crm manager brazil
Min. Salário: 30.000


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Descrição


Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of(25 well known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and for the good of entertainment. The ‘CRM Manager: Brazil’ will be responsible for a communications plan reflective of the local culture andsports/gaming interests. They will ensure the business retain a fully native tone of voice whilstsimultaneously ensuring alignment to our global brand strategies. The comms plan will be a mixture ofeducational content and promotional,
- based activity with audience segmentation techniques toensure appropriate messages are served at the right time in a user’s journey to maximize engagement andgrow revenues. You will define the communications for all stages of the customer journey: early stage on boarding, customer upsell/cross-sell and lapsed customer
- back. You will align fully with the Brazilian ‘Country Manager’ and with colleagues to review segmentation
- based promotional mechanics that have proved successful in other regions and adapt whererelevant aligned to local interests and behaviors. You will also make use of (and provide input on) theproduct roadmap to reach new and existing audiences. Key Responsibilities
CRM● Marketing communications across the entire customer journey (all brands, products + audiences)● Optimize our automated marketing and comms plans to maximize engagement● Campaign planner with promotional budget focused on sporting/gaming events to increase LTVs● Analyze different types of customers, grouping them and segmenting them into differentcategories, planning promotional and loyalty campaigns for each defined customer segment● Monitoring competitors, learning from them, and reacting to them ensuring best market practice● Prepare reports on business and campaigns results that have been carried out and proposecorrective measures if necessary● Collaborate with ‘product managers’ to promote new products/features to relevant audiences
General● Goal setting, performance monitoring and taking corrective action as required● Continually monitor the competition and
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- industry experts to ensure we remain
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- class
General● Goal setting, performance monitoring and taking corrective action as required● Continually monitor the competition and
-
- industry experts to ensure we remain
-
- class
Specialist Skills and Experience
Essential:● Native Brazilian Portuguese. Good verbal and written English are a must. ● Deep knowledge of sports, demonstrating genuine passion and enthusiasm● Experience managing teams (Leadership Skills)● Proven experience implementing a CRM strategy with automated comms + clear KPIs● Proficient with CRM tools (ideally Optimove) to segment audiences and measure campaignperformance● Good organizational and
- management skills● Strong knowledge of UX and funnel optimization (running A/B tests) to derive customer insights● Strong analytical skills with high proficiency across the Microsoft Office suite● Problem-solving aptitude● An exceptional communicator who inspires a team and can engage senior stakeholders● Attention to detail to ensure we are compliant + abide by all data protection procedures
Desired:● Experience of managing 3rd party suppliers● Gaming Industry knowledge is a plus

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    40000 € / Por mês

    Informação do empregador

    Gvc Group
    Registrado em October 7, 2017

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    Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".


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