SMM & Content Manager
About Go Offer
Go Offer is an Ed Tech company that helps IT professionals from various countries enter the US and European job markets.
We have created an ecosystem that includes:
AI-powered Go Offer Hub platform for job matching and interview preparation
Career programs and personal mentorship
Automated tools for large-scale job searching
About the Position
We are looking for a SMM & Content Manager who will become the voice of Go Offer in the digital space and systematically build our social media presence.
You will create content strategy, extract expertise from the team, package client success stories, and build a community around our brand.
Your Areas of Responsibility
Telegram (main platform)
Content strategy and planning:
Development and maintenance of content calendar
Defining topics, formats, and publication frequency
Balance between educational and sales content
Information gathering and content creation:
Proactive information gathering from team experts (mentors, coordinators, CEO)
Conducting interviews with clients for case studies
Packaging success stories into long-form posts and articles
Creating educational content about careers, job search, and interviews
Publications and engagement:
Daily posts (5-7 posts/week)
Working with comments and feedback
Monitoring reactions and adjusting strategy
Advertising integrations:
Finding and purchasing ads in relevant Telegram channels
Negotiating with channel owners
Tracking placement effectiveness
Linked In
Cross-posting and adaptation:
Adapting content from Telegram for Linked In (different tone of voice)
Publishing articles and posts on behalf of company and CEO
Translating content to English (with AI assistance + editing)
Instagram
Support and ideas:
Generating ideas for Stories and Reels
Partial content assistance
Coordinating with designer (if creatives needed)
Community Management
Community engagement strategy:
Developing approaches to audience interaction
Working with client reviews and case studies
Moderating discussions
Long-form content and partnerships
Creating in-depth content:
Writing long-form articles for Telegram, blog, Medium
Client case studies (from interview to publication)
Expert articles based on team experience
Partnerships:
Finding opportunities for guest publications
Collaborations with other career/Ed Tech communities
Organizing joint activities
Requirements
Must have:
Experience in SMM and content marketing
Managing Telegram channels (preferably in Ed Tech/career niche)
Experience working with Linked In
Ability to create different content formats (posts, long-form, case studies)
Proactivity and "journalistic" approach
Ability to extract information from people (interviews, briefings)
Don't wait for content to be given to you — go and gather it yourself
Know how to ask the right questions to experts
Excellent writing skills (copywriting)
Lively, engaging style (not AI-generated dryness)
Ability to package client stories emotionally
Adapting tone of voice for different platforms
Systematic and organized
Ability to maintain content calendar
Capability to work with multiple platforms simultaneously
Discipline in meeting deadlines
Nice to have:
Experience in Ed Tech or career projects
Knowledge of SMM automation (AI tools, schedulers, chatbots)
Basic design skills (Canva, Figma) for creating simple creatives
Experience purchasing ads in Telegram
