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Propaganda



Global Brand Lead - Psychiatry Portfolio, Lisbon, Viatris

Portugal, Pt, Lisbon
Publicados 2022-11-24
Expira 2022-12-24
ID #1274729833
Free
Global Brand Lead - Psychiatry Portfolio, Lisbon, Viatris
Portugal, Pt, Lisbon,
Publicados November 24, 2022

Detalhes do trabalho

Tipo de emprego: Tempo total
Tipo de contrato: Permanente
Tipo de salário: Por mês
Ocupação: Global brand lead - psychiatry portfolio


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Descrição

Key responsibilities for this role include:Leads the development and execution of global brand strategy, content, and global tactics for the assigned brands within a Therapeutic Area in scope for Global management in order to achieve revenue and profitability goalsContributes to disease management opportunities to be developed inhouse or in-licensedManages globally prioritized brands under her/his responsibilityCooperation with local markets, intra-functional marketing teams and selected cross/functional (e.g. medical and regulatory) on regular basisGather global commercial input on pipeline& BD opportunities for brands/TA in scopeDevelop Brand strategy Create vision, Strategy, Primary Messaging (including early stage dev), creative content, develop campaigns, global tacticsTranslates scientific data/messages into promotional messages and campaignsCollaborate with the Regional MKTG teams to localize brand prioritiesReview/Comment on the annual forecasting (PnL) incl tactical plans The minimum qualifications for this role are:Minimum 5+ years of pharma marketing experience for prescription medicinesAt least 1+ year in an International Marketing TeamBachelor degree: Pharmacy, Biology or equivalent. Scientific/medical background is a plusFluent in English (both spoken and written): strong written and presentation skillsExperience working ex-Europe is a plusIs a respected contributor and collaborator by regions/countries to have significant business impact on brands in focus. Entrepreneurial, proactive partnershipSets an example for intra-functional team members for achieving results with a focus on complianceAt Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

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    Registrado em October 7, 2017

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    Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".


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